In a landmark development for India’s digital entertainment scene, Amit Bhadana, one of the country’s most celebrated digital creators, has signed an exclusive multi-vertical partnership with the iconic entertainment label Saregama. This collaboration marks a significant leap in Bhadana’s journey—from YouTube stardom to mainstream cinema—blending new-age content creation with traditional media legacy.
Amit expressed his excitement, calling the moment not just a personal milestone but a symbolic victory for every creator who began with limited resources and big dreams. He emphasized how meaningful it is to have a legendary brand like Saregama believe in his storytelling across films, music, and live performances.
Saregama’s Managing Director Vikram Mehra described the collaboration as a natural progression of the company’s mission to evolve with the times while staying rooted in Indian entertainment heritage. He praised Amit’s ability to connect with the masses and called the partnership a celebration of India’s evolving storytelling landscape.
The deal includes several groundbreaking elements. A feature film is currently in development under the Saregama banner, marking Amit’s debut as lead actor, writer, and director—a first for any Indian digital creator. Additionally, a high-energy music video combining Amit’s signature narrative style with Saregama’s musical legacy is already underway. Beyond content creation, Amit will now be exclusively represented by Saregama for all live shows and branded collaborations, expanding his reach across platforms nationwide.
Amit Bhadana has consistently struck a chord with audiences through authentic, heartfelt content—from viral sketches to emotional tributes like Sipahi and Parichay, and widely loved series like the SSC web show. With this new phase of his career, he is poised to bring that same relatability and cultural depth to the big screen.
This collaboration symbolizes more than just a career move—it signals the growing convergence of India’s thriving digital creator ecosystem with the established pillars of mainstream entertainment.
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