Young actor Vijay Devarakonda looks to have the knack of delivering surprising blockbusters. After scoring a blockbuster last year with a class film, ‘Pelli Choopulu’, the young hero looks well set to record even bigger hit this year with a GenX film, ‘Arjun Reddy’.
Prior to its release, Arjun Reddy has received immense attention because of the daring promos, ‘overconfident’ (perceived by many) speeches of Vijay and bold publicity tactics. Thanks to the hullabaloo, the film took a thunderous opening and, with the help of encouraging word of mouth, is wreaking havoc at box office. All the buyers of this low budget film are in for huge profits.
Asian Films, which had earlier distributed several biggies including Baahubali 2, acquired the theatrical rights of Arjun Reddy for AP and Telangana for a decent sum of Rs 4 crore. Going by the tsunami this realistic film is creating at box office in the Telugu states, it is expected to rake in 4-5 times profit i.e. around 20 crore share or even more.
The US buyer shelled 60 lakhs for the rights, and he recovered more than his investment from the premiers itself. Arjun Reddy is having the kind of run in US that Fidaa showcased last month. Reaching 1 million mark looks pretty easy from here. Don’t get surprised if Arjun Reddy repeats the magic of Fidaa and go past even 2 million dollar in full run. The distributor as well as the exhibitors are staring at record RoI (return on Investment).
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