Despite enormous expectations driven by the franchise’s legacy, Avatar: Fire and Ash, the third chapter in James Cameron’s ambitious Avatar saga, has delivered a surprisingly subdued opening at the global box office. Trade analysts and audiences alike anticipated a record-breaking debut, but the film has fallen short of emerging as the biggest opener of 2025.
On its first day, Avatar: Fire and Ash collected an estimated $137 million worldwide, a solid figure by industry standards but insufficient to surpass this year’s top debut. In an ironic twist, the film failed to outpace the opening-day numbers of the animated blockbuster Zootopia 2, which registered a massive $150 million global opening following its release on November 26.
The primary reason behind this underwhelming performance lies in North America, where Fire and Ash posted a modest $36 million on its opening day, including relatively muted preview showings. This softer domestic start significantly impacted the film’s global tally. Overseas markets, however, painted a more encouraging picture, contributing nearly $100 million, indicating sustained international interest in the franchise.
What has further surprised industry observers is that Fire and Ash failed to achieve even half of the opening-day collections of Avatar: The Way of Water, which debuted with a staggering $441 million worldwide in 2022. Given that the first two Avatar films each crossed the $2 billion mark in their lifetime runs, expectations were naturally set extraordinarily high for the third installment.
Going forward, the film’s box office trajectory will hinge heavily on audience word of mouth and its performance during weekdays and the crucial Christmas holiday period. While the opening may not have matched projections, a strong hold and sustained momentum could still push Avatar: Fire and Ash toward the $1.5 billion milestone—though achieving parity with its predecessors will require a significant turnaround.
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