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Adi Pinisetty Revives Pre-Release Screenings for Sabdham
There was a time when filmmakers would screen their films for region-wise distributors before release, creating a strong buzz and driving up pre-release business. This strategy helped generate significant revenue even before a film hit the theaters. However, over the years, this practice faded away.
Interestingly, this tradition has now been revived in Tamil cinema by talented actor Adi Pinisetty. He has brought back this trend for his upcoming paranormal horror thriller Sabdham, which is set to release on February 28.
In a bold and strategic move, the makers recently organized exclusive screenings for selected distributors in Tamil Nadu. Adi, who was in Hyderabad yesterday for promotions, revealed an interesting insight—usually, he receives calls from distributors after a film’s release, but this time, the calls came in even before the release. This reflects the confidence the team has in the film’s content.
Produced by 7G Films Siva, Sabdham is shaping up to be an exciting horror thriller with an investigative plot. The decision to screen the film for distributors before release is rare in today’s industry, making it a bold step from the makers.
In Andhra Pradesh and Telangana, the film will be released by N Cinemas, further strengthening its reach in the Telugu states. With positive early impressions from distributors, Sabdham is generating strong anticipation ahead of its theatrical release.