Nagarjuna’s Bangarraju is releasing in theatres on the 14th of January amidst decent expectations. With other biggies like RRR and Radhe Shyam opting out of the Sankranthi race, Bangarraju now has the advantage of being the solo big-ticket film to hit the silver screens this Sankranthi festival season. With so many positives going its way, Bangarraju is raking up big bucks when it comes to the pre-release theatrical business. The film is being sold for highly encouraging prices and the makers appear to have struck gold with the family entertainer.
As per reports, the theatrical rights of Bangarraju are sold for Rs 40 crores in the Telugu states, which is a career-highest number for Nagarjuna. The makers quoted such a whopping amount right at the start and the distributors readily galloped the same. The Nagarjuna – Naga Chaitanya combination factor, the success of Soggade Chinni Nayana, the family entertainer subject, and the more importantly the Sankranthi release slot appear to have worked wonders for the pre-release business of Bangarraju.
The Nagarjuna starrer has quite evidently gotten the big bucks that it wanted from the buyers and this target – Rs 40 crores is going to be a big one for Nagarjuna. If the film manages to garner even a reasonably good word of mouth, it can set the ticket counters ticking this Sankranthi season. The film is riding high on buzz and good word of mouth can work wonders for the same. The 40 crores mark is not going to be an easy one but Bangarraju has the solo release advantage, which could help the cause big time.
Bangarraju is the prequel of Soggade Chinni Nayana and it is riding high on buzz. The film has done pretty impressive pre-release business and the onus is now on the Nagarjuna starrer to make it big at the box office. The film has Nagarjuna, Naga Chaitanya, Krithi Shetty, Ramyakrishna, and others in the lead roles. It is touted to be a proper family entertainer with a unique subject. The makers will be unveiling more promotional material in the days to follow. The film is up for theatrical release on 14th January.
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