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Producer Namit Malhotra is making headlines after reportedly turning down a massive ₹700 crore OTT deal for the upcoming epic Ramayana, starring Ranbir Kapoor and Yash. The bold decision reflects the makers’ strong confidence in the film’s scale, reach, and long-term commercial potential.

As per industry reports, the offer—considered one of the biggest digital deals ever proposed for an Indian film—was rejected almost immediately. Instead, the team is said to be aiming for a much higher valuation, with expectations reportedly touching ₹1,000 crore.

Directed by Nitesh Tiwari, Ramayana is being planned as a two-part cinematic spectacle, mounted on a massive budget that could go up to ₹4,000 crore. The film is already being viewed as one of the most ambitious projects in Indian cinema history.

The makers believe that the film’s mythological legacy, franchise potential, and global appeal justify a significantly higher deal. Rather than selling digital, satellite, and music rights early to recover costs, they are strategically holding back, expecting better returns as the film’s hype continues to grow closer to release.

With cutting-edge VFX, grand visuals, and a story rooted in one of India’s most revered epics, Ramayana aims to connect with audiences not just in India but worldwide. The teaser has already generated strong buzz, with many praising its scale and visual ambition.

The first part of this epic saga is expected to release during Diwali 2026, further boosting its commercial prospects. While rejecting such a huge OTT offer may seem like a risky move, it clearly signals the team’s belief that Ramayana has the potential to set new benchmarks in both box office and digital business.

All eyes are now on whether the film will eventually secure a record-breaking ₹1,000 crore deal.