Indian consumer tech giant boAt has officially ventured into the anime space with an exclusive collaboration featuring the globally celebrated series Naruto. The brand unveiled special Naruto-themed editions of two of its popular products — the Rockerz 460 Bluetooth headphones and the Stone 350 Pro portable speaker — blending cutting-edge audio technology with anime-inspired design.
Rockerz 460 Naruto Edition
Designed for immersive audio experiences, the Rockerz 460 Naruto Edition features 40mm dynamic drivers delivering boAt’s Signature Sound, along with BEAST Mode for ultra-low latency — perfect for gaming or high-paced anime action. Additional highlights include ENx technology for enhanced call clarity, Dual Pairing for easy switching between devices, and a robust 30-hour battery life. Comfort is also a priority, with sweat-resistant memory foam ear cushions and an adjustable headband, making them ideal for extended binge-watching sessions.
Stone 350 Pro Naruto Edition
Compact yet powerful, the Stone 350 Pro Naruto Edition offers a 14W sound output, enriched with dynamic RGB lights that sync to your beats. With Bluetooth 5.3 support, AUX and TF card compatibility, and hands-free calling, it’s a versatile addition to any setup. A 12-hour battery life and IPX5 water resistance ensure it’s ready for all weather — from monsoon listening to outdoor anime workouts.
A Tribute to Fan Favorites
The limited-edition lineup pays homage to three iconic characters — Naruto Uzumaki, Kakashi Hatake, and Itachi Uchiha — with custom artwork featured across the product designs. But boAt’s campaign goes far beyond the products. The launch is accompanied by a wider community engagement drive, including themed events like the “Ramen Rave” at Kuuraku, Mumbai, Naruto Runs with Bombay on Foot, and instant product drops via Blinkit, reflecting boAt’s broader push into immersive pop culture storytelling.
Both products — the Rockerz 460 Naruto Edition and the Stone 350 Pro Naruto Edition — are available at an introductory price of ₹1,799 via boAt’s official website and Blinkit.
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