The Congress Party is readying up a master plan to revive itself in the days to come. With 2024 fast emerging as the make or break election for the party, the Congress is now on course to strategising its plans. It does not want to repeat the mistakes it had committed in 2014 and 2019 elections.
As part of this plan, the Congress Party wants to evenly distribute its glam factor. Main vote-catchers would not be focusing on only one area. They would be given different territories. For the Congress Party, the biggest vote-catcher is the Gandhi family. One is not sure whether Sonia Gandhi would be able to campaign in the 2024 elections. That leaves Rahul Gandhi and Priyanka Gandhi as the main campaigners for the party. They will be like two eyes of the party.
The party is planning to ensure that Rahul Gandhi focuses on the South India, while Priyanka Gandhi will focus on the North. South till recently was a Congress citadel. In Telangana, Kerala and Karnataka, Congress still is a very powerful political force. So, the Congress wants to focus on South India with Rahul as the spearhead and the centre of attraction. Rahul himself is an MP from Wayanad in Kerala. Thus, a good performance in these three states and a decent performance in Tamil Nadu will help the party make a comeback.
Similarly, Priyanka Gandhi will focus on North India. There are indications that she will contest from the family borough of Raibarelly next time. She is said to be preparing ground for that. She is now incharge of the all-important Uttar Pradesh. Sources say she will now focus the North Indian states. Her striking facial features and demeanor remind the old timers of her grandmother Indira Gandhi. This too would be an added advantage, the Congress thinking heads feel.
The Congress feels strongly that the BJP magic is waning and that opposition to the saffron party is building up. Anti-incumbency will snowball into a major electoral factor by 2024, the party strongly feels. Hence this strategy will help the party in channelizing its positives.
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