Producer Bunny Vas, a key figure and longstanding pillar of the renowned Geetha Arts and GA2 Pictures banners, has officially launched his own production house named BV Works.
For some time, industry insiders have speculated about differences between Bunny Vas and Geetha Arts founder Allu Aravind. Reports suggest that tensions arose following the inclusion of Allu Aravind’s relative, Vidya Koppineedi, into the company’s operations. More significantly, Bunny Vas is said to be dissatisfied with the prolonged decision-making process within the Geetha Arts compound, which reportedly involves multiple layers of approval. This complexity has reportedly caused delays, prompting emerging directors to explore opportunities with other production houses.
Additionally, Geetha Arts has been perceived as lagging behind competitors like Mythri Movie Makers and Sithara Entertainments in offering substantial advances to directors, impacting its ability to secure fresh talent promptly. The film DJ Tillu is cited as an example of a promising project lost due to such delays.
Despite these challenges, Bunny Vas is believed to have sought and received Allu Aravind’s consent before establishing BV Works. Many industry observers view this new venture as a potential step towards Bunny Vas gradually distancing himself from Geetha Arts.
The inaugural project under the BV Works banner is titled Mithra Brundham, a comedy entertainer starring Priyadarshi in the lead role. The film is directed by newcomer Vijayendar and co-produced by Bhanu Pratapa—known for his association with films such as Thandel, AAY, Kotabommali, and Single. Vyra Entertainment, the production house behind Nani’s Hi Nanna, is also collaborating as a co-producer.
With BV Works, Bunny Vas aims to streamline decision-making and foster fresh talent, positioning the new banner as a promising player in the Telugu film industry.
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