Dil Raju’s films are not getting enough publicity these days. Barring some big films which do not need much promotions, people are failing to notice whether his small films released or not. Small and medium-range films need to be promoted aggressively. Interesting promotions drive the audience into theatres. His upcoming production ‘Jaanu’ which is a remake of Tamil flick ’96’ is not getting enough hype.
There are a lot of factors that may work against the film. ’96’ doesn’t have any commercial elements and the narration is very slow. The entire burden was on talented actors Vijay Sethupathi and Trisha to pull off the magic onscreen. Also, the Tamil audiences are more open to such classy films.
In Telugu, we need to wait and see if people accept that kind of passive narration. Films like these need a lot of positive buzz around it from the word go to bring people into theatres but the teaser which released a few weeks back got lukewarm response. The biggest question remains whether Sharwa and Samantha will pull off that kind of performances which Vijay Sethupathi and Trisha did in the original or not. Despite all the talk, Telugu audience lean towards complete entertainers and aggressive films more than soft and slow films like ‘Jaanu’.
Let us wait and see what happens in February.
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