Celebs Speech @ Fidaa Movie Audio Launch

Generally, Telugu audiences are highly receptive to quality films released during the Sankranti season, a festive window known for delivering massive theatrical revenues. However, that advantage has not fully translated into box office success for the newly released Telugu film Naari Naari Naduma Murari.

Despite receiving super hit talk from audiences, the film is struggling to convert appreciation into strong collections. Viewers who have managed to watch the film are coming out with overwhelmingly positive feedback, calling it one of the best films among the recent Sankranti releases. Word of mouth is clearly working in the film’s favour.

The major hurdle, however, lies elsewhere — inadequate show allocation. Even in key centres like Rajahmundry, Naari Naari Naduma Murari has very limited visibility. While films such as Anaganaga Oka Raju are running in nearly ten theatres with multiple daily shows, Naari Naari Naduma Murari is struggling to secure proper screens even in five theatres. This imbalance has directly impacted its box office performance.

When audiences are willing to watch a film but are unable to find shows, the impact on collections is inevitable. Interestingly, industry chatter suggests that the film’s audience response is stronger than that of several competitors, including Anaganaga Oka Raju, which itself has decent feedback but far better theatre allocation.

Another factor under discussion is promotion. The film lacked aggressive publicity during its initial phase. Many believe that had Sharwa and the team pushed harder with promotions from the outset, the situation might have been very different.

With strong content and excellent audience response, Naari Naari Naduma Murari clearly had the potential to achieve much bigger numbers. Trade analysts feel that if the film had released during a less crowded window — with fair show allocation and stronger promotions — crossing the ₹100 crore mark could have been well within reach.