Megastar Chiranjeevi has secured an injunction order from a Hyderabad court, prohibiting the unauthorized use of his name, photographs, or likeness for commercial purposes without his prior consent. This move reflects a growing trend among Indian celebrities to legally safeguard their personality and publicity rights.
Actors like Aishwarya Rai Bachchan and Nagarjuna Akkineni have taken similar legal measures, but Chiranjeevi appears to be going a step further. According to sources, he has formed a special monitoring team to identify and act against individuals or businesses misusing his name or image for profit.
The team’s responsibility includes verifying such instances and issuing legal notices when necessary. In one recent case, the team investigated an eatery allegedly using Chiranjeevi’s name for promotion. Upon finding that the owner was simply a fan and not making commercial gains, the issue was resolved amicably.
Chiranjeevi’s proactive approach highlights his commitment to protecting his reputation and brand value. Industry observers believe this initiative could also be part of a larger strategy — possibly linked to future recognition or honors from the government.
Whatever the intent, the move underscores how top Indian stars are increasingly vigilant about their public image in an era where celebrity identity carries immense commercial and cultural weight.
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