As the new year begins, Indian singles are embracing Dating Sunday—the first Sunday of the year and consistently Tinder’s busiest day—as a moment of collective reset. New insights from Tinder reveal a clear shift towards dating that feels simpler, more open, and emotionally direct.
According to Tinder’s Year in Swipe 2025, Dating Sunday in India witnessed a sharp surge in user activity. Logins increased, responses became quicker, and conversations reflected renewed optimism. The platform recorded an average of nearly 380 matches per second, making it the most active day of the year for new connections.
Beyond volume, speed stood out as a defining trend. Compared to last year, Indian users replied over two hours faster on average, highlighting growing comfort with direct communication and real-time engagement. Overall activity levels were nearly 13 percent higher than the annual average, while messages sent rose by almost 10 percent. Likes and conversations also saw notable growth, pointing to a more proactive approach to dating.
Dating Sunday also marks the beginning of Tinder’s Peak Season, which runs through Valentine’s Day. During this period, Indian users exchange millions more likes and messages each day than at other times of the year, indicating that the momentum generated on Dating Sunday extends well beyond a single date.
The data reflects a broader cultural shift in how Indian singles approach relationships. Many are moving away from mixed signals and emotional ambiguity, favouring clarity, honesty, and shared interests instead. Popular profile themes in 2025 included nostalgic and cultural touchpoints such as 90s Kids, Photography, Travel, Biryani, Foodie, Poetry, Harry Potter, Movies, and Music, helping conversations feel more natural and personal.
Food continues to be one of the strongest icebreakers, with low-pressure plans like coffee dates or discussions around favourite biryani spots shaping relaxed first meetings. This trend aligns with a growing preference for dates that feel effortless rather than performative.
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