Dhanush’s self-directed film Idli Kottu saw a moderate performance in Tamil but struggled at the Telugu box office. The makers had hoped that the film’s emotional storytelling would resonate with Telugu audiences, but that expectation did not materialize. Industry insiders suggest that the clash with Dude, its main competition, may have affected its theatrical performance.
Recently, Idli Kottu completed its four-week theatrical run and made its OTT debut on Netflix. Within just a week of release on the platform, the film crossed five million views, while OG, released around the same time, took eleven days to hit the same milestone.
What’s particularly impressive is that this simple, village-based story—without major action sequences or commercial elements—has garnered such a huge response online. Many viewers who missed it in theatres chose to watch it with their families at home, significantly boosting its streaming numbers.
This OTT success is a major win for Dhanush, enhancing his market value and potentially securing better digital deals for his upcoming projects. Despite its heavy emotional tone not connecting with Telugu audiences in theatres, the film’s online performance demonstrates that a strong star presence can attract viewers on OTT platforms, even with modest content. Dhanush is reportedly thrilled with the response, giving his fans yet another reason to celebrate.
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