Back in 2019, after the massive success of MCA with Nani, producer Dil Raju and director Venu Sriram revealed plans for ICON starring Allu Arjun. However, the project took a backseat when they shifted focus to Vakeel Saab, the Telugu remake of Pink featuring Pawan Kalyan.
Meanwhile, Allu Arjun delivered the blockbuster Ala Vaikunthapurramuloo, a career-defining hit that catapulted him to pan-India stardom. Shortly after, he committed to Pushpa, which later evolved into a two-part franchise.
Although Dil Raju and Venu Sriram hoped to revive ICON once Pushpa wrapped up, Allu Arjun’s ongoing commitment to the franchise meant that the makers had to look elsewhere. That’s when Thammudu with Nithiin took shape. Interestingly, Nani was also considered for the lead at one point before Nithiin was finalized.
With Thammudu now set for a grand release on July 4th and Allu Arjun busy working on Atlee’s upcoming film, Dil Raju recently confirmed that ICON is very much alive. However, Bunny will no longer play the lead role. He described the project as a powerful action drama laced with deep human emotions.
While Dil Raju is tight-lipped on who will take the lead, sources suggest he still plans a grand pan-India collaboration with Allu Arjun in the future — likely going on floors in 2026 with a potential release in 2027 or 2028.
This development mirrors a similar situation with a recently announced Lord Murugan-themed project from Trivikram, which was initially linked to Allu Arjun before Jr NTR eventually came on board.
For now, the big question is — who will headline ICON? Stay tuned for updates as this exciting saga unfolds.
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