Election Commission : కేంద్ర ఎన్నికల సంఘం కీలక నిర్ణయం | Rahul Gandhi –

The Hindi film industry has been facing a tough time over the past few years. Only a handful of films are managing to perform well at the box office each year, while most releases struggle to break even. Major stars like Akshay Kumar and Salman Khan have been delivering back-to-back flops, and iconic actors like Shah Rukh Khan and Aamir Khan are appearing on the big screen only once every few years. This inconsistency is slowly detaching audiences from theatres, with many now preferring to watch films on OTT platforms from the comfort of their homes.

In light of this trend, Bollywood stars are beginning to understand the importance of aggressive on-ground promotions to draw audiences back into theatres. The old days, where a simple press meet could generate massive footfall, are long gone. Today, star heroes are literally stepping onto the streets to connect with fans and boost theatre attendance.

Recently, Akshay Kumar took a unique approach to promote his latest film Housefull 5. He visited a local theatre wearing a mask, interacted with the audience, and collected public opinion—most of them unaware of his true identity. The video of this unexpected visit quickly went viral on social media, with fans praising Akshay for his dedication. While Housefull 5 is only doing average business at the box office, this kind of effort is giving hope to the film’s producers and distributors.

Meanwhile, Aamir Khan has always been known for his innovative promotional strategies. In the past, he pulled similar stunts for films like Ghajini, 3 Idiots, and PK. Now, ahead of the release of his upcoming film Sitare Zameen Par, Aamir was spotted selling vada pav on the streets of Mumbai—yet another creative attempt to grab public attention. After the debacle of Laal Singh Chaddha, Aamir is looking to make a strong comeback with this June 20 release.

With senior stars stepping up their promotional game, the spotlight now shifts to the younger generation in Bollywood. Will they follow suit and engage more directly with the public? Only time will tell. But one thing is clear—Bollywood’s revival might just begin on the streets.