Andhra Pradesh Deputy Chief Minister Pawan Kalyan is making a lasting impact on rural development through innovative strategies that promote traditional arts and crafts. A remarkable outcome of these efforts is the growing national recognition for Etikoppaka dolls, the famed wooden toys from North Andhra. In a significant honor, the central government has approved a special stall at Rashtrapati Bhavan in New Delhi, showcasing these exquisite handcrafted dolls. Notably, Sharath, an artist from Etikoppaka village, has been granted the prestigious opportunity to represent and exhibit these heritage crafts.
Earlier, the Andhra Pradesh government highlighted Etikoppaka dolls in a grand manner at the Republic Day celebrations by featuring them on a specially decorated cart. The display captured widespread attention and secured third place in the parade rankings. However, beyond the accolades, what truly stood out was the fascination these traditional toys evoked among spectators. Enthralled by their charm, many took to the internet to learn more, driving increased curiosity and awareness.
Renowned for their eco-friendly, non-toxic colors and softwood craftsmanship, Etikoppaka dolls are celebrated as ideal and safe toys for children. Over the years, they have gained significant recognition both in India and abroad. With their upcoming showcase at Rashtrapati Bhavan, these heritage crafts are set to receive unparalleled exposure, further cementing their status in the world of indigenous art.
Pawan Kalyan’s vision to promote Andhra Pradesh’s rural artisans is now bearing fruit, as these strategic initiatives continue to expand market opportunities for Etikoppaka craftsmen. The prestigious Rashtrapati Bhavan exhibition is expected to not only boost sales but also introduce these timeless creations to a much broader audience, ensuring their legacy endures for generations to come.
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