What’s the impact of clashing with a relatively bigger film at box office on a small yet good film? Whereas festival seasons like Sankranthi and Dasara have proved that multiple films can survive and score, clashes at other times have resulted in good films losing out more often than not. Akhil Akkineni’s ‘Hello’ is the latest example.
Nani’s ‘MCA’ and Akhil’s ‘Hello’ released recently this weekend with just one day gap. Reviews as well as talk were comparatively better for Hello but its box office performance is shockingly low compared to MCA. The very talented Vikram Kumar’s brilliance and Akhil’s hard work couldn’t stand before Nani’s crowd-pulling ability, even with below average films. And the result is, MCA trouncing Hello at box office.
It may be recalled that three biggies clashed for Independence Day weekend this year. Whereas Rana’s ‘Nene Raju Nene Mantri’ became hit, Boyapati’s “Jaya Janaki Nayaka” couldn’t recover the buyers’ investment even with a comparatively better talk. Of course, Nithin’s ‘Lie’ was a poorly made film, but it wouldn’t have become such a huge disaster if not for the clash with the aforementioned two films.
Trade analysts say that a classy and a little experimental film like Hello shouldn’t have clashed with a ‘family entertainer’ starring the Mr.consistent Nani. They suggest that such class films should refrain from clashes and try to have a solo release.
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