Hari Hara Veera Mallu started off with an ambitious vision rooted in Sanatana Dharma, built around an epic quest to reclaim the legendary Koh-i-Noor diamond from Delhi and rescue dharmic protectors held captive by the Mughal Empire. The concept was strong and the intention noble, but somewhere between vision and execution the film faltered, resulting in a box office debacle that has left distributors in Andhra Pradesh facing heavy losses.
The film was reportedly sold for around ₹50 crore across Andhra, excluding Ceded, but has managed to recover only about half that amount. With new releases like Kingdom now dominating theatres, Hari Hara Veera Mallu is quickly fading from public attention.
In Uttarandhra, the film was bought for ₹12 crore but around ₹4–5 crore is yet to be recovered. The buyer is not a regular distributor, which has made the setback even more severe. In East Godavari, there was no official distributor; instead, theatre owners collectively paid advances of nearly ₹6 crore directly to the producer. Now, many of these theatres are staring at deficits ranging from ₹1 to ₹4 lakh each. The situation in West Godavari is also troubling, as past dues from the producer were adjusted against the current deal, but even that adjusted amount now looks like a loss.
Distributors across Andhra Pradesh also owe nearly ₹10 crore in GST payments. Even if the producers try to absorb these taxes, it is uncertain whether they have the financial strength to manage them. Ceded territory is facing a similar struggle, while the exact recovery figures in Nizam are unclear. Reports indicate that the producer earned around ₹33 crore from the Nizam region, but only about ₹17 crore has been recovered so far.
Despite a noble concept and big expectations, Hari Hara Veera Mallu has ended up as a financial nightmare and a huge emotional setback for those who believed in its potential.
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