Hit movie pre release business : Decent target ahead


Natural Star Nani’s second production venture Hit is one day away from release. The movie which is a crime action thriller has set good expectations.

Theatrical trailer and Sneak Peek have got huge reception from audience. Particularly sneak peek has been trending on top since its release. Debutante Sailesh Kolanu has directed the movie and it is said that movie will have many edge of the seat moments.

Coming to the business perspective, Hit needs to collect 6 Cr to be termed as a hit. The movie has done decent theatrical business. It has landed Nani into profits before the release itself. Made on a shoe string budget, Nani has made a decent film.

Andhra rights were sold for an amount of 2 Cr, while Nizam rights fetches 1.5 Cr. Ceeded has brought 50L for the producers. Overseas rights were sold for 65L. Including Prints and publicity, Hit’s target is 6 Cr.

Releasing in off season, the movie needs to get a good start. With Bheeshma running successfully, positive response is a real help for Hit. We have to wait and see whether this Vishwak Sen starrer will end up in profits or not.


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