All these days, it is unsure if Shankar’s ‘I’ will release for Pongal or not. Because the film’s Visual Effects work hasn’t completed on time and the movie missed many big dates earlier. But with the arrival of Tamil version theatrical trailer, which also got stamped with the tag Pongal release, expectations and hype doubled about this Vikram, Amy Jackson starrer.
Until this trailer is released, distributors haven’t even thought of shelling huge bucks for the theatrical release rights of Telugu version. But after the trailer’s release, as expectations doubled, many distributors are competing with each other for Telugu distribution rights. Cashing on the craze, producer Aascar Ravichandran hasn’t sold out the movie to one single distributor, rather he is selling each individual area to individual distributor.
Already business of Guntur (3.6 Crores), Vizag (4 Cr), East Godavari (3 Cr), Krishna (2.25 Cr) districts got closed down to indicated figures. All these developments are truly shocking distributors, as they never felt that they will invest a bomb as if in the case of a star Telugu hero for Shankar’s ‘I’ too.
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