IPL 2017, the latest season of the biggest T20 cricket spectacle, is back. Starting from April 5, the marathon-like tournament will end on May 21st. Given how fond people of this country are of cricket, IPL, every year gives tough time to films in theatres. Unless a film is solid enough, people will hardly show interest to go all the way to catch it in theatres when they can watch the enthralling IPL matches at home or along with massive crowds in stadiums.
The impact of IPL this year may not be big on Tollywood. The only notable films to release in IPL season are Mani Ratnam’s ‘Cheliyaa’, Varun Tej’s ‘Mister’ and the most eagerly awaited ‘Baahubali 2’. Katamarayudu has almost ended its theatrical run already and Guru reached safe stage.
Even if the evening slots are reserved for IPL, both Cheliyaa and Mister can attract audiences in morning and matinee shows since there will be no competition at box office. There might not be any impact of IPL on ‘Baahubali’, instead IPL organizers fear that the tournament may get hit because of the epic film.
No other notable film will release for at least two weeks and probably for another week after Baahubali 2 hits screens. By the time new films come out, IPL will be in its closing stages so the impact might not be much on them.
It may also be noted that 2016 films – ‘Eedorakam Aadorakam’, ‘Sarrainodu’, Supreme and Bichagadu were all released during IPL season and they became hits. It proves that if a film can offer engaging content, IPL can not stop them from striking gold at box office.
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