The upcoming release of “Indian 2,” a pan-Indian film featuring Kamal Haasan and directed by Shankar, is facing an unusual promotional challenge. While the film is slated to hit theaters on July 12th, 2024, a lack of significant buzz and comments by Kamal Haasan himself are creating concerns.
Haasan has publicly stated his preference for the yet-to-be-released “Indian 3,” the third installment in the franchise. He remarked, “In all honesty, the only reason I agreed to do part two was because of part three. I’m a huge fan of part three.” This statement, while expressing his enthusiasm for the series, has inadvertently downplayed the significance of “Indian 2.”
This lack of enthusiasm, coupled with the ongoing popularity of “Kalki 2898 AD” in Telugu states and North India, has made it difficult for “Indian 2” to garner widespread attention. The makers are finding it challenging to generate excitement for the film’s release.
Haasan’s comments have sparked a concern that audiences might prioritize watching “Indian 3” upon its release, potentially viewing “Indian 2” as merely contextual for the later film. This could lead to audiences waiting for the third part to hit streaming platforms or television before watching the second part in theaters.
Further complicating matters is the fact that filming for “Indian 3” has already been completed. The makers are reportedly planning its release based on the audience reception of “Indian 2.”
With the release date rapidly approaching, it remains to be seen how the promotional strategy for “Indian 2” will evolve. The film’s success might hinge on its ability to overcome the overshadowing effect of “Indian 3” and generate its own independent momentum.
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