Is ‘Project K’ Team Getting It Right?

‘Project K’ is one of if not the biggest projects which is being made in India. Starring Prabhas in the lead role, the movie has legendary actors like Amitabh Bachchan and Kamal Hassan playing vital roles. Apart from them, there is top Bollywood actress Deepika Padukone playing the female lead and Disha Patani is a part of the film too. It is the costliest film to be made till date according to many and Vyjayanthi Movies are spending more than 500 crores whilst Nag Ashwin is directing this futuristic science fiction film.

When a movie is claimed as bigger than Rajamouli’s films, the buzz should be massive and people should be hyped up. But that is not the case with ‘Project K’. The first look and title are going to be unveiled at the Comic Con on 21st July but there is not a lot of noise regarding that. Recently, the team released the first look poster of Deepika Padukone in the film and it was nothing special as the audience couldn’t make out if it is from ‘Project K’ or a still from any one of her recent flicks. They released small videos about the tire and costume but they failed to catch the attention too.

It looks like the team of ‘Project K’ are falling behind when it comes to promotions and they need a better strategy in order to become a pan-world cinema as they desire. Whilst the movie is slated to hit the screens on 12th January, the team should be focused on making all the right noises from now itself. Let us wait and see how they plan ahead.

Apparently, ‘Project K’ will be released in two parts and we need to see how the first part turns out to be when it comes out on 12th January 2024. Santosh Narayanan is the music composer while Djordje Stojilijkovic is the director of photography. Ashwini Dutt is the movie’s producer.


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