Itel has unveiled its latest entry-level smartphone, the Itel A90, designed to bring premium features to budget-conscious consumers. Priced competitively starting at ₹6,499, the A90 aims to redefine the expectations from a budget smartphone with a suite of modern features and advanced AI capabilities.
At the heart of the A90 lies Aivana 2.0, Itel’s next-generation AI assistant. Aivana 2.0 delivers intelligent features typically seen in higher-end smartphones, such as the ability to answer queries from documents, describe images, initiate WhatsApp calls, and solve mathematical problems—offering users an intuitive and smart mobile experience.
The device sports a vibrant 6.6-inch HD+ IPS display with a 90Hz refresh rate, delivering smoother visuals and responsiveness. Enhancing usability, the A90 includes Dynamic Bar and Always-on Display features for efficient notification management. Powered by an octa-core T7100 processor and running on Android 14 Go Edition, the smartphone ensures reliable performance and optimized efficiency.
With 4GB of physical RAM and up to 8GB of virtual RAM through memory fusion, the A90 supports multitasking effortlessly. It is available in two storage variants—64GB and 128GB—offering ample space for apps and media.
Photography enthusiasts will appreciate the 13MP rear camera enhanced with advanced image processing and a sliding zoom button, alongside an 8MP front-facing camera for clear selfies and video calls. Audio is elevated with DTS sound technology, delivering an immersive listening experience.
Engineered for durability, the Itel A90 comes with an IP54 rating for resistance to dust and splashes. It also includes essential security features such as a side-mounted fingerprint sensor and AI-powered face unlock for seamless and secure access.
The smartphone houses a robust 5000mAh battery with support for 15W fast charging (10W charger included), ensuring extended usage throughout the day.
As part of its customer-first approach, Itel is offering a free screen replacement within 100 days of purchase and a complimentary three-month subscription to JioSaavn Pro, enhancing the overall value proposition.
The Itel A90 is available in stylish color options: Starlit Black and Space Titanium, blending performance with aesthetic appeal.
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