Jabardasth | Anasuya, Roja, Hyper Aadi | 2nd April 2020

The forthcoming Sankranti season is set to be a cinematic delight for Telugu audiences as multiple high-profile films gear up for release. This festive season will see a thrilling clash of titans at the box office, with Ram Charan’s Game Changer, Balakrishna’s Daaku Maharaja, and Venkatesh’s Sankranthiki Vastunnam lined up to entertain viewers.

With these highly anticipated films releasing in close succession, the success of each project will depend heavily on impactful promotional campaigns to capture audience attention. Recognizing the importance of creating a strong pre-release buzz, the makers of Sankranthiki Vastunnam have already set the ball rolling with their promotional activities.

The team behind Sankranthiki Vastunnam, led by acclaimed director Anil Ravipudi, has launched an exciting promotional tour. The film’s leading ladies, Meenakshi Chaudhary and Aishwarya Rajesh, have actively participated in these initiatives, signaling a grand kickoff. In a notable event, they joined the director for a special appearance on a popular television program, ensuring the film’s reach extends to its target audience—family viewers.

This special Sankranti-themed episode, aptly titled Ee Sankranthiki Vastunnam, will air on ETV during the festive season. The show promises wholesome entertainment, featuring not just the film’s cast but also beloved small-screen stars like Hyper Aadi and Sudigaali Sudheer. Their presence is expected to enhance the celebratory vibe of the episode, making it a perfect festive treat for viewers.

The strategy behind this initiative is clear and well-executed. Sankranti is a festival cherished by families, making television an ideal medium to engage with this demographic. Director Anil Ravipudi’s decision to kickstart the promotions through small-screen platforms underscores his intent to connect deeply with the core audience of the film.

As the competition heats up this Sankranti, Sankranthiki Vastunnam has made a promising start with its innovative promotional tactics. The stage is set for an exciting festival season, where Telugu audiences can look forward to a medley of entertainment from their favorite stars.