With the Telugu Desam Party-led coalition government nearing its first year in office, YSR Congress Party (YSRCP) president and former Chief Minister Y.S. Jagan Mohan Reddy is poised to launch a statewide outreach campaign aimed at reinvigorating the party cadre and challenging the ruling alliance’s governance record.
Initially announced in November 2024, the programme — titled “Jagananna with Party Cadre – Strengthening YSRCP” — was conceived as a grassroots initiative in which Jagan would personally interact with party workers across all parliamentary constituencies. According to the original plan, the YSRCP chief was to meet party cadres from three assembly constituencies every Wednesday and four every Thursday, beginning shortly after Sankranti in January 2025. However, the rollout was delayed without official explanation, and subsequent timelines tied to Ugadi in March also passed without implementation.
Now, with increasing pressure from within the party and what leaders allege is escalating legal targeting of YSRCP members, the campaign is being repositioned as a full-fledged political counteroffensive. Party sources indicate that the revised launch is tentatively scheduled for July 8, 2025 — a symbolic date marking the birth anniversary of the late Y.S. Rajasekhar Reddy, former Chief Minister and father of Jagan Mohan Reddy.
As per the renewed plan, Jagan will dedicate two days to each parliamentary constituency, directly engaging with party workers from all seven assembly segments within each unit. The campaign will begin in regions seen as political battlegrounds or YSRCP strongholds, such as the Godavari districts and Srikakulam.
The outreach programme is expected to highlight what YSRCP leaders describe as the ruling government’s failures, unfulfilled promises, and alleged misuse of the legal system to suppress opposition voices. Senior party strategists believe that while some earlier hesitations existed over launching a mass campaign so soon after the 2024 elections, recent developments have created an urgent need for a structured, state-level political response.
A formal announcement is expected following Jagan Mohan Reddy’s upcoming visit to Palnadu district next week. The party is preparing a detailed schedule and logistical blueprint to ensure the programme’s effectiveness and impact.
As YSRCP braces for this next phase of political mobilization, the campaign is being viewed as a key test of the party’s resilience and Jagan’s ability to galvanize support at the grassroots level amid shifting political currents in Andhra Pradesh.
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