Janhvi Kapoor may not be landing major offers in Bollywood lately, but her career trajectory in the South Indian film industry is telling a different story. While she maintains a fair degree of popularity in the Hindi-speaking belt, her Bollywood outings have yet to yield significant box office success. In contrast, her growing influence in Telugu cinema has led to a steady rise in demand — and in remuneration.
Kapoor made her South Indian debut with the high-profile film Devara, opposite Jr NTR. Thanks in part to her lineage — she is the daughter of legendary actress Sridevi — she reportedly earned ₹5 crore for her debut project. Since then, her market value has seen a consistent uptick.
She is currently filming RC16 alongside Ram Charan under the direction of Buchi Babu Sana. For this film, Janhvi is said to have charged ₹6 crore. Now, with her next project on the horizon, industry sources claim she is demanding a further ₹1 crore hike, taking her fee to ₹7 crore.
Reports suggest that Janhvi is in advanced talks to star opposite Allu Arjun in his upcoming film with director Atlee. However, the negotiations have hit a snag — primarily due to her remuneration demands. The film already boasts a high-profile cast and crew, with both Allu Arjun and Atlee commanding premium fees. Adding to the financial pressure, Deepika Padukone — cast as the film’s lead heroine — is reportedly being paid ₹22 crore.
Producers are reportedly concerned that if additional cast members also raise their asking price, the overall production budget could spiral. While discussions with Janhvi are still ongoing, insiders say the actress is firm on her revised fee structure and is unlikely to settle for less.
One thing is evident — Janhvi Kapoor is strategically leveraging her Southern momentum, making it clear she knows her worth in the current market.
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