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Samantha has joined UN Women India for a special 16-day campaign focused on ending online harassment. Speaking about the initiative, she highlighted the seriousness of digital abuse faced by women today.

“Women encounter many forms of online harassment—threatening comments, deepfake photos, abusive DMs,” she said. “I’ve seen how deeply it impacts trust, safety, and mental health. It can make people afraid to even express themselves.”

Samantha also acknowledged her own experiences. “I’ve faced this myself, so awareness is crucial. We need stronger systems and stricter laws to protect women online. Being part of this campaign is an honor.”

On the professional front, Samantha is currently balancing multiple responsibilities. Along with managing her new clothing brand, she is also actively involved in her production house, Tralala Entertainment. She is presently shooting for Maa Inti Bangaram at Ramoji Film City, directed by Nandini Reddy. The film marks the second production venture under her banner.