Vijay Deverakonda is already a popular face in Bollywood and the fact that young Bollywood beauties Janhvi Kapoor and Sara Ali Khan said they have a huge crush on him proves the same. Vijay is now set to venture into the pan-India market with Liger.
As Liger unit gears up for the promotional campaign that is is to follow, Karan Johar, who is co-producing the film said Vijay Deverakonda is the actor to watch out for in Indian cinema.
“I know that Vijay Deverakonda is already an established actor with great skills set. But Bollywood should watch out for him. He has got some serious talent and is capable of making it big in Bollywood. His next film is Liger and the stakes are higher than ever. Ok ,” Karan said.
Karan’s high price on Vijay Deverakonda speaks volumes about the latter’s craze in Bollywood at the moment.
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Tere Ishq Mein Opens Strong at Box Office
After Raanjhanaa and Atrangi Re, actor Dhanush and director Aanand L Rai have reunited for the third time with Tere Ishq Mein, which released yesterday to an impressive response. Starring Kriti Sanon as the female lead, the romantic drama benefitted from strong pre-release buzz driven by its chart-topping album and the proven Dhanush–Rai combination.
According to trade reports, Tere Ishq Mein grossed Rs. 16.06 crore in Hindi and Rs. 68 lakh in Tamil on its opening day. The film registered an all-India gross of approximately Rs. 18 crore and a nett of around Rs. 14.7 crore, a remarkable start given the present scenario in the Hindi film market. Major metropolitan cities across the country witnessed excellent occupancy levels, particularly during the night shows.
In Hyderabad as well, the film saw strong traction. On Friday night, Tere Ishq Mein recorded 50 out of 106 shows as fast-filling or sold out, outperforming Andhra King, which had 46 out of 141 shows in the same category. Trade experts believe that a simultaneous Telugu release could have further boosted its numbers. Although the dubbed version titled Amara Kavyam was announced, it was not released concurrently. The lack of a structured release strategy and promotional activity for the Telugu version is seen as a missed opportunity, especially considering Dhanush’s sizeable fan base in the Telugu-speaking states. A visit from Dhanush for promotional events could significantly enhance the film’s reach.
With no major Bollywood releases this week, Tere Ishq Mein is positioned strongly and is expected to dominate the box office in the days ahead.
