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Sankranthi has always been one of the most significant seasons for the Telugu film industry. Every year, big-star films are strategically released during the festival, creating fierce competition for theatres. Producers and distributors carefully plan their schedules, as Sankranthi often decides box office rankings and audience attention.

In such a high-stakes environment, even small decisions can spark major debates among fans and film circles. A few years ago, a similar situation caused a huge controversy. When films starring senior Telugu stars like Chiranjeevi and Balakrishna were set to release during Sankranthi, producer Dil Raju made the bold decision to release Varisu, starring Vijay, in a big way across the Telugu states.

The film secured a large number of theatres, which left many Telugu movie fans unhappy. Critics and fans accused Dil Raju of prioritizing a dubbed Tamil film over straight Telugu films, fueling debates on fairness and market strategy during the festival season.

This incident remains a reference point in discussions about Sankranthi releases, highlighting how even a single release decision can stir strong reactions in the Telugu film industry.