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HIT 3 Gears Up for Release with Smart Planning and Ticketing Strategy
As the release of HIT 3: The Third Case approaches in just five days, anticipation around the film is steadily building. Notably, the film has set itself apart from recent star-hero projects by opening advance bookings well ahead of time on platforms like BookMyShow. In an industry where producers often face hurdles to initiate bookings even a day or two before release—due to last-minute negotiations with distributors and exhibitors—Nani’s meticulous planning stands out. Even overseas shipments of hard drives have been dispatched without the usual last-minute rush, reflecting the team’s commitment to a smooth rollout.
Turning to ticket pricing, HIT 3 has opted for a straightforward approach in Telangana by adhering to standard permitted rates. Multiplex tickets are priced at ₹295, while single-screen tickets are set at ₹175, eliminating the need for any special approvals. In contrast, Andhra Pradesh presents a different scenario: multiplex tickets there are typically priced around ₹177, and single-screen rates vary between ₹110 and ₹145.
Recent releases like Robinhood and Mad Square secured special Government Orders (G.O.s) for increased ticket prices in select regions, prompting speculation about whether Nani and the HIT 3 team will pursue a similar strategy. Should they choose to apply for a hike, permissions are expected to be granted swiftly.
If HIT 3 garners strong word-of-mouth post-release, a ticket price revision could be implemented smoothly. This trend was notably observed during the Sankranthi season, where films benefited from positive reception and subsequent price adjustments. Although May doesn’t carry the same festive advantage as Sankranthi, the current dry spell at the box office positions HIT 3 as a potential lifeline for exhibitors.
Given its genre—a gritty crime thriller—the film is expected to primarily attract mass and youth audiences rather than family crowds. If the film delivers a compelling experience for its target demographic, support for a ticket price hike is likely to be robust.
All eyes are now on Nani and the team to see what strategic moves they will make in the coming days.