Kushi Kushiga | Stand Up Comedy Series | Episode 1

Why do some songs become chartbusters while others fail, even with a big star cast? Many point to music, rendition, and lyrics—they are indeed important. But above all, choreography and hook steps play the biggest role.

Take “Naatu Naatu” as an example. Its choreography by Prem Rakshit, especially the iconic hook step, went viral nationwide and even in Japan, with countless reels recreating it. Similarly, songs from Pushpa, like “Srivalli”, became widely remembered due to Allu Arjun’s quirky hook step—dragging his feet as if missing his slipper—which inspired thousands of reels.

Other examples include the “Chikiri” step and the “Meesala Pilla” kerchief step, both of which generated massive social media engagement. The key takeaway for song-makers and choreographers is to create reel-worthy moments that audiences can recreate.

This is why songs like “Raja Saab” or “Jajikaya” failed to connect with viewers. Weak lyrics and music further hampered choreography, resulting in underwhelming performance despite featuring strong star casts.