Once considered a staple of men’s traditional wear across India, the lungi has seen a fascinating transformation over the years. While it gradually faded from daily use as men shifted toward night pants and casual wear, the lungi is now making a stylish comeback — this time as a fashion statement for women.
Recently, actress Alia Bhatt made headlines when she sported a lungi paired with a chic top as part of her Diwali special look, instantly sparking conversations among fashion designers and trend enthusiasts. Her bold choice has brought the humble lungi back into the fashion spotlight.
Interestingly, the idea of women wearing lungis isn’t entirely new. Back in the 1970s, actresses like Jayasudha appeared in advertisements wearing lungis — though those campaigns were aimed at men, with female models used mainly for visual appeal. Today, however, the lungi has evolved beyond that context and has emerged as a genuine fashion choice for women, blending comfort, tradition, and modern flair.
With Alia Bhatt setting the tone, the question now is — which fashion icons will be next to embrace the lungi trend and redefine this timeless garment for the modern era?
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