Before a movie’s release, songs and teasers play a crucial role in building audience expectations. Sometimes, even a single song can significantly raise anticipation for a film, especially when it becomes an instant hit on social media. One lyricist who continues to captivate audiences with such memorable tracks is the renowned Srimani.
Srimani began his journey as a lyricist with 100% Love and has steadily carved a niche for himself. Today, he is considered one of Tollywood’s top lyricists, known for delivering any kind of song that a movie demands. On his birthday, he shared an exclusive chat with the media, discussing his journey and creative philosophy.
Talking about his career, Srimani expressed his desire to climb new heights in the literary space and achieve fresh milestones. He views every new project as a new beginning, hoping to start meaningful work even on his birthday. Reflecting on his recent hits, he cited songs from Thandee, Lucky Bhaskar, and Ayy Movie that gained recognition for their deep emotional connect. He emphasized that every song he writes is designed to complement the scene and convey the intended emotion, thanking the directors and music directors who trusted him with such opportunities.
Srimani also highlighted the evolving challenge of lyric writing. Over the last five years, trends in sound design and music have changed, requiring him to ensure that his lyrics stay relevant and fresh, even years later. His preference for love songs stems from the universality of love; he finds new expression and freshness in every track he writes. He ensures that emotions are communicated clearly, with precise words and meaningful sounds.
When asked about his favorite songs, Srimani said that he cherishes every track he writes. The true satisfaction comes when respected personalities appreciate his work. For instance, the song Vellipomaake from Geetha Govindam introduced him as a lyricist, while Maharshi brought him recognition from legends like Sirivennela Seetharama Sastry, an experience he considers unforgettable.
On the question of directing, Srimani stated he currently has no plans but aims to grow as a complete writer. He actively participates in story discussions with his friends and hopes to write both lyrics and dialogues to enhance the literary value of films.
Currently, Srimani is contributing his lyrical prowess to movies like Dulquer Salmaan’s Aakashlo O Tara, Sai Tej’s Sambaraal Yetigattu, and India House, continuing to captivate audiences with songs that stay fresh and emotionally resonant for years to come.
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