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Kamal Haasan Delays OTT Release of Thug Life to Boost Theatrical Revenue
The rise of OTT platforms has significantly altered viewing habits. While die-hard fans continue to visit theatres, a growing number of moviegoers now prefer to wait for films to premiere online. This trend has impacted the theatrical revenue stream, becoming a challenge for filmmakers and producers.
In a welcome move, Superstar Kamal Haasan has confirmed that his upcoming action-packed gangster drama Thug Life will have an OTT release only after eight weeks of its theatrical debut. The film is slated for release on June 5 in multiple languages.
Speaking at the Thug Life trailer launch in Mumbai, Kamal Haasan remarked,
“It’s not an experiment—it’s a pragmatic step. I’m glad the OTT partners agreed. It wasn’t a negotiation, but a collaborative plan that could become a model for others. This will make the industry healthier, and I’m proud that we’re among the first to implement it.”
The decision has been widely appreciated on social media, with netizens hailing Kamal for taking a stand that supports producers and stakeholders. Many believe this move could pave the way for more balanced revenue distribution in the film industry.
The Thug Life trailer has already created buzz with its gritty visuals and intense storyline, offering a peek into a raw and gripping gangster world. With Kamal Haasan leading the charge and advocating for industry-friendly practices, expectations are sky-high for this much-anticipated film.
Over the years, OTT deals—often structured as lump-sum buyouts—have gradually eroded multiple traditional income streams like box office, satellite, and music rights. Kamal’s initiative could well be a turning point in realigning the balance between OTT and theatrical business models.
