The highly anticipated collaboration between Mahesh Babu and director S.S. Rajamouli has officially been titled Varanasi, and the makers have confirmed a strategic release date of 25 March 2027. Arriving in theatres during the Good Friday weekend, the film is positioned to take full advantage of one of the strongest box-office windows of the year.
Good Friday provides a long holiday opening, ensuring strong footfalls from day one. The film’s momentum is expected to continue well beyond its opening weekend, thanks to a series of festival boosts. Ugadi, falling in the third week of the film’s run, traditionally draws family audiences in large numbers, potentially creating a second surge in collections. This is followed by Ram Navami in the fourth week, adding yet another festive advantage.
Spanning multiple national holidays and culturally significant dates, the release timing offers Varanasi a prolonged period of sustained audience interest. For a large-scale adventure film from Rajamouli, headlined by Mahesh Babu’s massive pan-Indian appeal, this release window is exceptionally well-chosen. It maximises visibility, encourages repeat viewings, and sets the stage for a dominant and extended box-office run.
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