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Allu Arjun has skyrocketed to fame with the immense success of Pushpa 2: The Rule, which exceeded box office expectations and became a massive hit. Meanwhile, Shah Rukh Khan made a spectacular comeback with the record-breaking blockbuster Pathaan, followed by Jawan, which shattered even more records and outperformed Pathaan in terms of success.

An exciting development now is that both Allu Arjun and Shah Rukh Khan are set to come together for a Thums Up advertisement campaign. Both stars are associated with the popular soft drink brand, and reports suggest that they will feature together in an upcoming commercial.

Thums Up typically rolls out its campaigns either in the second half of February or the first half of March, which means Allu Arjun will soon begin work with director Trivikram. On the other hand, Shah Rukh Khan will soon be shooting for his upcoming movie King. Shah Rukh’s popularity transcends Bollywood, with Jawan performing strongly in the southern states as well. Allu Arjun, too, has developed a huge fanbase in the Hindi-speaking market, thanks to the success of his Hindi-dubbed films. His role in Pushpa particularly helped him make a strong connection with fans in these regions. The upcoming collaboration between these two superstars is creating huge excitement among fans.