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It has been three months since the release of Pushpa 2: The Rule, yet Allu Arjun has not officially announced his next project. At a recent Mad Square media meet, producer Naga Vamsi hinted that Bunny’s film with Trivikram Srinivas might begin in the second half of 2025. However, his uncertainty suggests that script development and pre-production might take longer than anticipated. While this delay has sparked discussions, it appears to be a strategic decision rather than an unexpected hurdle.

Having emerged as one of the biggest commercial stars in Indian cinema, Allu Arjun is taking a calculated approach to his next project. While Trivikram continues refining the script, rumors are circulating that Atlee may step in as Bunny’s next collaborator. However, official confirmation is still pending, primarily due to budget concerns.

Initially, the film was planned as a joint venture between Geetha Arts and Sun Pictures, but the project’s financial scale has raised concerns. Reportedly, Allu Arjun is demanding ₹150 crore, while Atlee is asking for ₹100 crore, with additional costs pushing the budget beyond ₹300 crore. Including production expenses, the total investment is estimated to surpass ₹500 crore, making it a high-risk venture.

Although Pushpa 2 grossed ₹1,800 crore globally, insiders argue that such numbers cannot be guaranteed for every film. Pushpa had brand value, a dedicated fan base, and massive openings aligned with Allu Arjun’s star power. However, replicating that success with a fresh project remains uncertain. Additionally, Atlee’s past hits have primarily followed a formulaic pattern, raising doubts about his ability to attract a pan-India audience beyond a specific genre.

Given these financial and strategic factors, Team Allu Arjun believes the delay in finalizing Atlee’s film is justified. Bunny himself is in no immediate hurry to cash in on Pushpa’s craze, as he understands that whenever he makes a comeback, it will be an event in itself. Rather than making rushed decisions due to fan impatience, he appears to be prioritizing long-term planning over quick gains.

Even if the Atlee project doesn’t materialize, the extended timeline will allow Trivikram to perfect his script. In the end, whether it’s Atlee or Trivikram, Allu Arjun seems determined to deliver a well-crafted, confident product, even if it means taking more time than expected.