Hero Nandamuri Balakrishna is getting ready for a bigger test this Friday. Like never before a film of his is hitting the screens with so much of negativity and low buzz. We are talking about ‘Ruler’ here. This is the second combination of NBK with director KS Ravi Kumar after a successful film like ‘Jai Simha.’

Nevertheless we should not forget that ‘Jai Simha’ isn’t that great film. With ‘Agnyaathavaasi’ bombing at the box office, NBK’s film cashed the opportunity. With an outdated plot, the sentiment factor worked in favour of ‘Jai Simha.’

Earlier to ‘Ruler’ NBK had ‘NTR – Mahanayakudu’ release which too got similar negativity. But that can be attributed to the disappointment of ‘NTR – Kathanayakudu.’ But ‘Ruler’ circumstance is completely different. Despite being a successful combination, the buzz hasn’t developed that expectedly.

Yet the team of ‘Ruler’ is hopeful that the film will click at the box office. But there are many factors that are working against the film. Take the case of NBK’s look. Even though Balayya came up with a new hairdo, it invited trolls from the netizens in the social media. Followed by the teaser and trailer response, this doubled the negativity on the film. The distributors and exhibitors did not show any sort of interest in buying the film and summing up ‘Ruler’ is releasing with Rs 15 crore deficit. The makers expected that the scenario will change after the pre-release event but that did not happen.

If all these aspects are one thing, the other is the competition. Already released ‘Venky Mama’ made a terrific start at the box office and is likely to continue with the same flow. Then competition with the likes of ‘Prati Roju Pandaage’ which is coming up with a good buzz. Director Maruthi has targeted family audiences and even if it manages to above average talk, ‘Ruler’ will have tough time. There are also dubbing films like ‘Dabangg 3’ and Karthi’s ‘Donga’ and small budget films like ‘Mathu Vadalara’ and ‘Iddari Lokam Okate.’

All in all, in these harsh times, if Balayya scores a hit, it would be seriously a miracle. Let us wait till this Friday to see if the miracle happens or not.