Akkineni Naga Chaitanya and Sobhita Dhulipala are emerging as one of the most talked-about celebrity couples in South India, gaining massive popularity not just in the Telugu film industry but across the region. Their recent appearance together at the grand launch event of Aptronics, Asia’s largest store opening, has once again sparked discussions about their rising brand value in the endorsement market.
Industry buzz suggests that the couple’s combined presence is creating a strong commercial appeal, adding a new dimension to celebrity couple branding in India. With Naga Chaitanya’s clean, classy public image and Sobhita Dhulipala’s international fashion influence, the duo has become highly attractive for premium brand collaborations.
Reports indicate that the couple is reportedly demanding over ₹1.5 crore for joint brand promotions. Depending on the scale and prestige of the brand, the endorsement value is expected to increase further in the future.
Individually, Naga Chaitanya is said to charge between ₹1 crore and ₹2 crore per endorsement. He is associated with several popular brands, including Myntra and RS Brothers, along with select luxury and lifestyle brands. Trade sources estimate that his advertising income alone contributes significantly to his annual earnings, apart from films.
On the other hand, Sobhita Dhulipala has established a strong global presence in the fashion and modeling industry. She has worked with international luxury brands such as Louis Vuitton and Estée Lauder. Her endorsement fee reportedly ranges between ₹50 lakh and ₹75 lakh per campaign, making her one of the most sought-after faces in the luxury advertising space.
Together, the couple represents a powerful blend of South Indian stardom and global fashion appeal. Their combined influence is increasingly positioning them as a preferred choice for premium “couple branding” campaigns. Industry experts believe their market value will continue to rise in the coming years as brands focus more on celebrity couple endorsements.
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