At the Directors Day event held in Hyderabad to commemorate the birth anniversary of Dasari Narayana Rao, veteran actor-director Narayana Murthy delivered some straightforward and thought-provoking remarks on the current state of the film industry.
He raised a key concern about the lack of frequent big releases, especially during crucial seasons like summer. He recalled how legends such as Krishna and Dasari Narayana Rao maintained an extraordinary pace, delivering multiple films every year with remarkable consistency. According to him, that level of speed and dedication is largely missing in today’s filmmaking environment.
Murthy observed that in recent years, the pace of film production has slowed considerably. Even star heroes and top directors are taking two to three years to complete a single project. While filmmakers like S. S. Rajamouli naturally require longer timelines due to scale and vision, he pointed out that the same cannot be justified for many medium-budget films.
He emphasized that for the industry to remain active and healthy, films must release regularly. He also recalled how Dasari Narayana Rao managed multiple shoots simultaneously and worked across different schedules in a single day. Similarly, early in his career, Chiranjeevi delivered a large number of films within short spans.
Murthy noted that today’s leading stars such as Mahesh Babu, Ram Charan, N. T. Rama Rao Jr, and Allu Arjun are, in many cases, managing to complete only one film every year, which impacts the overall flow of content to theatres.
At the same time, he clarified that speed should never come at the cost of quality. The industry has already witnessed how weak content can lead to significant box office failures. According to him, the ideal approach is to maintain a balance between timely delivery and strong storytelling.
He concluded that if every major star manages to deliver at least one film a year, theatres will have a steady stream of content throughout the year. Otherwise, with increasing delays and fewer releases, the survival of theatres—especially single screens—could become increasingly challenging in the future.
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