Sometimes, there’s hardly any buzz around certain films before their release. The case is more evident for low budget and dubbed movies. Those who buy the films do not bother to promote them even on their release day. But, if the film releases at the right time and manages to click with the audiences, the box office results will be unexpectedly overwhelming.
Same is true for Nayanthara’s Anjali CBI, the Telugu dubbed version of her Tamil hit Imaikkaa Nodigal. The film had a low-key release last Friday amidst a huge competition from Balakrishna’s NTR Mahanayakudu. But, thanks to its good content and the decent word of mouth, Anjali CBI has been collecting double the share than NTR Mahanayakudu.
Of late, Telugu audiences are not going gaga over Tamil films dubbed in Telugu and are hardly going to the theaters. Most movie connoisseurs are catching up on all the latest Tamil releases on Amazon Prime and other OTT platforms even before they are dubbed and released in Telugu after several months since their original release.
On February 22nd, all eyes were on NTR Mahanayakudu. While the biopic failed to impress moviegoers, the attention was later shifted to ‘Mithai’, another straight Telugu release. But, even Mithai sank without a trace. Naturally, audiences and trade circles began noticing Anjali CBI’s surprisingly decent show at the box office in the Telugu speaking states. Although Anjali CBI didn’t make any impact on its opening day, it did pick up well from day 2.
According to the latest trade updates, until Sunday, Anjali CBI had collected a gross of Rs 1 crore approximately in AP and Telangana. Needless to say that this a huge number for such a small movie, and the buyers who released it in Telugu will end up pocketing decent profits.
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