A catchy title has the ability to create buzz on a film right from the title announcement. Given that buzz and promotions are the most crucial in the success of movies these days, filmmakers are opting for catchy titles, irrespective of whether they convey the film’s theme or not.
Allu Arjun’s DJ is the latest film which was highly benefited with its catchy title. Positive vibes stared for this film right from the day the title was announced. People preferred to call the film DJ over Duvvada Jagannatham.
Let us have a look at some more upcoming movies that have jumped into this ‘Short Titles’ bandwagon.
Dil Raju, who produced DJ, is now bankrolling Nani’s new film, which incidentally has a short title, ‘MCA’. Although the original meaning is ‘Middle Class Abbayi’, makes preferred the short title, MCA. Sai Pallavi is the film’s leading lady.
Taking a long gap after the failure of ‘Ism’, Kalyanram Nandamuri has commenced the shooting of his new film, which is titled ‘MLA’. ‘Manchi Lakshanalunna Abbayi’ has been shortened to make it catchy.
Nithin, whose last film had a short title, ‘A..Aa’, will once again have a peculiar and short title, LIE for his upcoming film. As per the makers, ‘LIE’ stands for ‘Love Intelligence, Enmity’.
Dhanush’s Tamil hit ‘VIP’ was dubbed in Telugu as ‘Raghuvaran B.Tech’. But, for the sequel, he has retained ‘VIP 2’ title for Telugu version too.
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