India’s leading connected lifestyle brand, Noise, has launched the Master Buds Max, its first over-ear headphones under the flagship Master Series, developed in collaboration with Bose. The product marks a major step in India’s evolving audio technology landscape, aiming to deliver flagship-grade sound and advanced noise cancellation at an accessible price.
Unveiled earlier at IFA Berlin 2025, the Master Buds Max is powered by Sound by Bose technology, promising lifelike audio with superior clarity and depth — tailored for travel, work, and everyday listening.
“Master Buds Max is a milestone in India’s global audio journey. With Sound by Bose technology, category-leading ANC, and dynamic EQ, we’re delivering a product that sets new benchmarks in its class. At the same time, we’ve ensured it remains accessible — because premium innovation should be experienced by millions, not just a few,” said Amit Khatri, Co-Founder of Noise.
The Master Buds Max features adaptive Active Noise Cancellation (ANC) tested across 61 frequency points, outperforming several international competitors. The technology effectively eliminates background sounds — from city bustle to aircraft engines — enabling an immersive audio experience.
In a segment-first innovation, Noise introduces Dynamic EQ technology, which automatically adjusts sound levels based on the environment and volume, ensuring balanced bass and crisp treble in all conditions.
The headphones boast an industry-leading 60-hour battery life, with 10 hours of playback from a 10-minute charge — ideal for travel and long commutes.
Designed for extended comfort, the Master Buds Max weighs just 262 grams and features vegan leather ear cushions with aerospace-grade metallic grills. Its ergonomic construction distributes pressure evenly, reducing fatigue during long listening sessions.
Additional highlights include five microphones with enhanced call noise cancellation, dual-device pairing, and app-based customization through the Noise app.
Available in Onyx, Titanium, and Silver, the Noise Master Buds Max goes on sale starting October 14, 2025, at an introductory price of ₹9,999. It will be available through gonoise.com, Amazon, Reliance Digital, Croma, and Vijay Sales.
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