Nykaa, India’s leading beauty and personal care platform, has partnered with Snapchat to introduce the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative designed to nurture and empower Gen Z beauty influencers across the country. This collaboration aims to redefine how young creators engage with beauty, culture, and digital content, building a vibrant community of digital-first voices.
The program will select a cohort of emerging creators from across India, offering them mentorship from Nykaa’s beauty experts and hands-on guidance from Snapchat’s platform specialists. Participants will have the opportunity to create innovative content spanning makeup, skincare, fragrance, and personal care, while gaining exclusive access to product launches, AR tools, and cultural collaborations.
Creators will also benefit from Snap Schools and direct mentorship from Snapchat’s creator teams. Outstanding participants will have the chance to become official Snap Stars, a global recognition reserved for distinguished creators, and participate in brand partnerships, cultural campaigns, and Snapchat events. All participants will form the #NykaaSnapStarSquad, a co-owned initiative by Nykaa and Snapchat, fostering real-time beauty conversations on the platform.
A Nykaa spokesperson commented, “At Nykaa, we have always championed the voices shaping beauty in India. Gen Z is redefining this narrative, creating trends, and leading movements. Snapchat shares this vision with its expressive platform, making this incubator a launchpad for India’s next wave of beauty storytellers.”
Saket Jha Saurabh, Director and Head – Content & AR Partnerships at Snap Inc., added, “Gen Z drives 44% of India’s $15–20 billion beauty and personal care market. This incubator empowers them to lead the conversation creatively, with Nykaa providing deep industry insight and Snapchat offering the ideal platform for authentic storytelling.”
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