Over the years, OpenAI has expanded its AI offerings across chat, images, video, search, and enterprise tools, positioning itself as an all-purpose AI company. However, the company is now shifting focus, prioritizing coding and business users.
According to a The Wall Street Journal report, OpenAI’s previous “do everything at once” strategy made it harder to compete and respond to rivals effectively. Top executives, including CEO Sam Altman and Chief Research Officer Mark Chen, are evaluating which areas to scale back.
The report notes that Fidji Simo, OpenAI’s CEO of applications, briefed employees about the upcoming changes during an all-hands meeting. Simo stated, “We cannot miss this moment because we are distracted by side quests. We really have to nail productivity in general and particularly productivity on the business front.”
The shift comes amid Anthropic’s rapid growth in AI-powered enterprise tools. Simo warned staff that Anthropic’s rise is a “wake-up call” and emphasized the need for OpenAI to regain its lead among developers and enterprise users, calling the situation a “code red.”
OpenAI is also scaling its enterprise products. In February, the company launched an updated Codex app and the GPT-5.4 model, which reportedly already has two million weekly active users, reinforcing its presence in the coding and enterprise AI market.
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