Ram Charan gave three years of his career during its peak to RRR and with him Jr. NTR also did the same. The actor defined what exactly did drive him to do so in an interview.

He said, “Every film is important for Film Industry as each adds it’s own value to the growth of the Industry. But Big Ticket or event films like RRR, RadheShyam, Sooryavanshi play important part in bringing audiences to the theatres.

“Not differentiating between OTT films and spectacle films or theatre films, I believe with added star value to these big budget films, audiences will be happy to go to theatres and watch them spending their money and time.

“It is important to give them quality entertainment and value for ticket. I am and all of us are trying to do that. We took three years to decorate and create a movie like RRR that will definitely be enjoyable and worth of time for viewers at the theatres.

“I just wish for more films to have best run at the theatres after such tough times for Industry. I believe RRR and RadheShyam kind of films play key role in coming months as they can bring back audiences to theatres in huge numbers,” concluded Ram Charan.

The new release date for RRR will be annouced after Omicron wave subsides.

The big-budget films not only generate employment but also make sure that people working at the lower rung of the crew get paid well.

The actor recently spoke with IANS over the importance of star value for a film, the need for big-ticket releases, and the evolution of his working equation with filmmaker S.S. Rajamouli from ‘Magadheera’ to ‘RRR’.

Elaborating on the hardwiring of star value with a film, the actor said, “The aspect of star value is only to bring the masses to the theatres. Post that the story takes over and the story has the responsibility to talk and make the audience sit in the theatre.”

Laying down the framework of commercial potboilers vis a vis the film industry, the producer opines, “Every film has its own role to play the business part of the entire industry but these (big releases) are the films that bring glory back to the theatres. Not differentiating between the OTT films or theatre films but on the whole all these (spectacle) films have their own part to play. Their numbers and their economy are integral to not just the industry but also to the government in the form of taxes.”

Ask him how his working with Rajamouli has changed over the years, and he quips, “As actors we evolve with every year, there has been a sea change especially since the last decade. S.S. Rajamouli has evolved multifold and just to work with such a person, who knows what he exactly wants from us, is a pleasure.”

A filmmaker with clarity of thought at the helm is a blessing for any artiste working on a film set, “Our job gets so much easier when we are working with someone, who is so sure about what he’s making. He has evolved so much, I am really blessed to work with him.”

Although the third wave played spoilsport for the film’s release, he is hopeful that normalcy would soon return and the audience while relieving the stress would also appreciate the efforts into putting this film together, “What I am really looking forward to from this movie apart from it becoming a huge hit is that people appreciate the hard work of the entire team for making a film of this scale.”

“I think it’s been so long that I have been in a theatre enjoying popcorn. Films like ‘Suryavanshi’, ‘RRR’ and ‘Radhe Shyam’ are those that should bring back the theatre days to glory and provide a holistic experience of movie watching to people”, he concluded.