The Jubilee Hills by-election in Telangana has transformed into a digital battleground, with BRS working president K.T. Rama Rao (KTR) placing the controversial “HYDRAA” issue at the heart of his campaign narrative. Once a subject of public anger, HYDRAA has now become the emotional anchor of BRS’s appeal to voters.

Known for his tech-savvy campaigning, KTR has taken election outreach to new heights. His public meetings and roadshows now feature giant LED screens displaying emotional visuals of HYDRAA-affected residents — families who claim their homes were demolished under the current Congress government. These videos showcase personal stories of loss, aiming to strike a chord with voters across Hyderabad.

In nearly every speech, KTR highlights HYDRAA as a symbol of the Congress government’s alleged arrogance and insensitivity, accusing it of destroying poor families’ lives under the guise of development. Urging people to “vote for the car symbol” to prevent similar destruction, he’s turning the by-election into what he calls a fight for justice for the displaced.

BRS strategists believe this emotionally charged, digitally powered campaign will resonate with urban voters, particularly those frustrated by demolitions and civic mismanagement. Political observers see this as a litmus test to determine whether the HYDRAA narrative can successfully convert sympathy into votes.

Whether this bold, high-tech campaign will tilt the balance in favor of BRS remains uncertain — but one thing is clear: KTR has transformed HYDRAA into both a political symbol and a rallying cry for public emotion in the Jubilee Hills by-election.