In the glamour industry, success often comes with the belief that one should capitalize on fame while the spotlight shines. Many leading actresses who captivate audiences with their beauty and talent are now proving themselves as entrepreneurs, making smart investments, building personal brands, and earning significant profits. Stars like Sonam Kapoor, Anushka Sharma, Samantha, Kajal Aggarwal, Deepika Padukone, Alia Bhatt, Nayanthara, and Sunny Leone have already made their mark in the business world.

Now, it’s Kriti Sanon’s turn to join the league. Kriti, who is well-known in Telugu, Tamil, and Hindi cinema, recently won the National Award for Best Actress. Alongside delivering commercial hits at the box office, she has carved a niche for herself with strong performances. Her journey began in Tollywood with “1: Nenokkadine,” where her spark was noticed by the industry. While working across multiple film industries, she gradually established herself as one of Bollywood’s top actresses with opportunities in big projects. At the same time, Kriti has made a successful foray into entrepreneurship, using her fame wisely to expand her personal brand.

According to recent reports, Kriti has been making waves as an entrepreneur in the skincare and beauty sector. She launched her own skincare brand called HYPHEN, which has grown impressively within just two years, achieving a turnover of around ₹400 crores. The brand has expanded rapidly, serving over 19,000 pin codes across India. Their customer base has grown fourfold in just one year—from 1 million to 4 million. An engineering graduate herself, Kriti teamed up with six other engineers to create this fast-growing D2C brand, which now boasts a 60% repeat customer rate.

In the beauty industry, customer trust is everything, and HYPHEN has earned exactly that by focusing on products made from natural ingredients. Moreover, its affordable pricing has made it accessible to a wide audience, contributing to the brand’s rapid growth. Kriti’s dual success—as an actress and as a businesswoman—makes her a role model for aspiring entrepreneurs. Recently, she celebrated her birthday in style, calling this phase of her life a truly special one.

On the professional front, Kriti Sanon is rumored to be cast opposite Ranveer Singh in Don 3, directed and produced by Farhan Akhtar, though an official announcement is still awaited.